Blockchain technology transforms Ads Industry
The blockchain technology has expediently transformed many industries by bringing efficiency, speed and transparency. Right from the banking industry to insurance and healthcare, the globe is benefitting from the new technology in quality way. The modern industry set to be enriched by the blockchain technology is the search engine and ads industry. It is noted that Blockchain-based solution solves most of the problems which have plagued advertisers and consumers alike for the last two decades. Cryptocurrency exchange software Absolute control over data sharing There are internet firms like Google and Yahoo which collect data from their billions of users and then utilize data to profile them with predicting their spending habits. It is wholly done by algorithms that could interpret the metadata and find patterns such as common searches, sites visited and location to segment their users. This detail is then efficaciously shared with businesses that utilize it to target t