Blockchain technology transforms Ads Industry

The blockchain technology has expediently transformed many industries by bringing efficiency, speed and transparency. Right from the banking industry to insurance and healthcare, the globe is benefitting from the new technology in quality way. The modern industry set to be enriched by the blockchain technology is the search engine and ads industry. It is noted that Blockchain-based solution solves most of the problems which have plagued advertisers and consumers alike for the last two decades.

Cryptocurrency exchange software

Absolute control over data sharing

There are internet firms like Google and Yahoo which collect data from their billions of users and then utilize data to profile them with predicting their spending habits. It is wholly done by algorithms that could interpret the metadata and find patterns such as common searches, sites visited and location to segment their users. This detail is then efficaciously shared with businesses that utilize it to target the customers with ads. The users have no control over their data which could be shared with this traditional model. It would give the control back to the users as they get to decide who their data is shared with and get compensated every time they actually share their data.

Feature of Independence and objectivity

The centralization of the ads industry by internet giants has denied it independence and objectivity. These organizations exercise complete control over the industry and could dictate the terms, which in most cases are only favourable to them, ignoring the plight of the businesses and the prosperous customers. Most of them are trying solving by decentralizing the ads industry and guaranteeing that no one person or entity could exercise unchecked control over others. Moreover any ad which is placed on the blockchain is permanent and can’t be taken down by anyone.

True value for businesses

Businesses have been short changed for a long time by few internet firms through impression-based system that does not dwell on value. This present system charges a business based on the number of people that the ad is served to. It actually ends up in businesses paying high charges to have their ads served to people who might not be interested in their services and products. The system is tailored to serve the interests of the internet organizations, neglecting the plight of the users and businesses. The users share their data at will and with the businesses they wish. These businesses could then serve these users with targeted ads that are more specific to their requirements. The conversion rate in this model is certain to be high. The users who share their data with these firms are rewarded with tokens, thereby immensely generating value for every party involved.